As men become more active in kitchen, so have sales of large size household gloves increased, according to the UK’s largest supplier of household gloves, BM Polyco.

Recently published research, conducted among 1000 UK householders and 100 experts in the food industry, reported that 44 per cent of men are cooking more than they did five years ago. With 80 per cent of people seeing the kitchen as 'a place to hang out' and dinner parties becoming standard socialization among ‘thirtysomethings’, so the kitchen has become a showcase for alpha males.

However, it appears that becoming more active in the kitchen does not stop at culinary dexterity and everything but the kitchen sink. Men are becoming more involved in kitchen chores too. That means washing up as well as cooking.

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According to BM Polyco, there is considerable evidence that male usage of household gloves has increased over recent years. Household gloves are available in standard sizes - small, medium and large. However, it’s the sales of large sizes that have increased. From 26 per cent (20 years ago), to 27 per cent (10 years ago), to 29 per cent today.

Commenting on this trend, Nick Balnave Marketing Manager or BM Polyco said: “We expect within the next three years sales will have reached 30 per cent. In recent years we have also seen an increase in enquiries from men asking where they can buy large gloves and from women enquiring on behalf of their husbands.”


Editor's Note

Research was conducted among 1000 UK householders and 100 experts in the food industry including chefs, interior designers and analysts, as part of a wider series commissioned by Standard Life Bank www.standardlifebank.com that examined 'The Freestyle Generation' of thirtysomethings.